Most brands spoke in promos.
We listened in real life.

While others pushed back-to-school deals and product grids, we focused on the quiet moments - the ones that actually bring people to Walgreens. A mom rushing to get her kid’s costume fixed before the school play or a nervous boy with his mom going to get their annual flu shots.

We shifted Walgreens from transactional to emotional - highlighting not just what people buy, but why they show up.

The result? A reappraisal of a legacy brand through stories that feel human, warm, and deeply familiar.

Holiday 2023

Immunization 2024