A campaign we spearheaded for Ad Council & NHTSA’s Car Seat Safety called “Love Protects”

We went into what kids truly require from us parents and narrowed it down to the essentials: protection and love.

And that’s the greatest motivator for car seat safety. From the moment they’re born from when they go to college, we want to give them protection and love.

That’s our role, that’s our goal.

The design stays true to the brand fonts but introduces subtle tweaks that create a bold, playful logo lockup. It reflects the idea of being the kind of parent kids truly need — protective yet full of warmth and personality.

Each letter feels connected, with larger characters gently sheltering the smaller ones, evoking a sense of care and closeness. The lockup carries visual weight and presence, lending gravitas to our message while remaining friendly and approachable.

I designed the layout to include a white border shaped like a car window for the OOH, Magazine & Digital Banner layouts. Visually, it frames the entire scene, immediately placing the viewer inside a car environment — which is where these crucial safety moments happen.

The window shape isn’t just decorative; it subtly reinforces the idea of protection and security.