State Fair wanted to do a campaign during March Madness so we did just that by creating The Dip-Off. A bracket where we take everyones favorite dip and have consumers vote the champion.

SPOILER ALERT: Ketchup Wins

I drew 8 characters to represent the 8 dips that will go toe-to-toe on the State Fair Dip-Off Sweepstakes.

These are all original designed and animated by yours truly.

We posted animated videos each round to push the campaign more and increase awareness for the campaign.

Digital layouts

We were supposed to have plushies as a giveaway but didn’t push through but we decided to make these for our clients so they’ll remember how awesome this campaign was.